What to do when Graphic Design Outsourcing

Graphic design outsourcing services involves design services that usually include stationary design, illustration design, logo, web, business card, t-shirt, flyer, and poster design. The following list describes how most outsourcing companies provide the services for the hiring organization.

Project outsourcing: This involves the outsourcing company taking the hiring organization’s requirements and then formulating a project plan that will be executed in order to produce the desired deliverables.  The outsourcing work will be conducted offshore usually in the Philippines, India, or china. These projects often have set timetable and deliverables and are not ideal for ongoing work.

Offshore staff leasing: Offshore staff leasing revolves around the hiring organization creating their own team in an offshore location that consists of employees who will work for the hiring organization exclusively and full-time from the outsourcing office’s location. The legal staff is legally employee managed and supported by the outsourcing firm.  The hiring organization will decide on the daily activities and working schedule of the virtual team. The outsourcing company provides the team with workstations, office space and connectivity.

Freelancers:  instead of hiring an outsourcing firm to conduct the whole project, hiring organizations can hire individual freelancers to complete work. A freelancer is an individual graphic designer who sets his or her own price and hours. Freelancers enable hiring organizations to hire for specific jobs and hiring organizations can look at freelancer’s portfolios in order to hire the most qualified worker. Elancer offers advice on how to approach this.

How to decide whether to undertake graphic design outsourcing

Many companies struggle in deciding on whether to commit resources to graphic design. The following list describes situations that persuade companies to undertake graphic design outsourcing.

Competitive advantage: If the hiring organization is in a competitive field where there are hundreds of competitors, then good graphic design will help companies make a lasting impression in which prospects may become potential leads. Superior graphic design will help promote any competitive advantage a hiring organization has over competitors. Lastly, good graphic design can emotionally connect with visitors, drawing them to the hiring organization’s message or product.

Gain long-term visitors: With the millions of websites on the internet people tend to scan fast through them. Through good graphic design, visitors are persuaded to slow down and pay attention to the message being portrayed by the website. Moreover, visitors may come back more often if aesthetically pleasing graphic design is present. Furthermore, visitors tend to avoid reading words and paragraphs, and graphics can get a message across more effectively than text.

Increase credibility: Professional graphic design helps gain the trust of visitors as they first view the website. Poor designs that do not look professional often make visitors skeptical about the message being sold by the website. A professional graphic design will create instant credibility with visitors.

How to determine top-level graphic design outsourcers

Marketing: Often, the primary focus of graphic design is to advertise and market a website’s message or product. Thus, a good graphic design outsourcer should understand how to create graphics that adhere to marketing principles and design. A graphic must not only look pleasing but must also promote well.

Versatility: In today’s online world, simple graphic design is not enough to meet the goals of companies. Graphic design outsourcers must be able to enhance the functionality of the graphics with interactive elements. This often includes 3D imaging, video streaming, live chat, and e-commerce.

Communication and availability: Since graphic design often has many stages and re-workings, the outsourcer must be able to communicate fast and efficiently. In order to get the graphic that works best, the hiring organization have the ability to communicate any problems or suggestions with the outsourcer.

Recommended graphic design outsourcing companies

DesignCrowd.com: DesignCrowd.com is an online marketplace specifically for graphic design. It contains thousands of registered designers who will respond to the hiring organizations project in a contest type of format. The website is geared for outsourcing work for small businesses. The website helps ensure that a hiring organization can find the designer that can provide the necessary style, efficiency, and timetable.

Belatrixsf.com: Belatrix is a graphic design company with the mission to cater for internal and external services, in order to improve the GUI (graphical user interface), screen navigability, accessibility, and usability of their client’s applications. Their work is based on international standards such as W3C. Belatrix has a group of professional designers who do projects, including publishing, branding, brochures, stationary, promotions, and desktop based solutions. Their team also provides PSD to HTML conversion services.

GuavaStudios.com: Guavastudios employs local freelancers and offshore outsourcing providers who work to meet the requirements of the hiring organization. Guava handles all aspects of project management and only requires a brief from the client. Guavastudios is based in Lancashire and can work with any time zone to get work done quickly. Hiring organizations can get a trial project with GuavaStudios to ensure that they can meet their requirements and expectations for a graphic design outsourcing company.

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